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By Mark McCrindle, researcher, futurologist and founder of the consulting company McCrindle Research, who thus initiated a new generation cycle by using the first letter of the Greek alphabet. Generation Alpha owes its name primarily to the fact that its representatives are people born and raised during the dynamic development of the Internet and digital technologies, including artificial intelligence.
It is estimated that Generation Alpha will number over 2 billion people by 2025, which is why it is already described as the largest generation in the history of the world. Generation Alpha - characteristic features Currently, entrepreneurs and phone number list educational circles are focusing on creating effective communication with Generation. people born between 1995 and 2009. However, Generation Alpha will appear on the labor market in just a few years and will probably be the best educated generation in history.

Were born in the digital era, and their learning and play are largely based on technologies. Interestingly, this generation began in the same year in which Instagram debuted and Apple released the first iPad. in 2010. It is therefore not surprising that the terms hyperconnected, always on, perfectly fit Gen Alpha. connected), Net Gen or digital natives. According to the UKE study, almost all children aged 7-14 (97.7%) have smartphones.
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