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Articles → Previous article Next article ← Leave a comment your e-mail address will not be published. Required fields are marked * write here... write here... the name* the name* E-mail* E-mail* the site the site Save my name, email, and website in this browser for the next time I comment.  Leave a comment / Marketing PESTEL Analysis How can we ensure that work is progressing according to the planned pace? Can external elements interfere that have an impact on the success or failure of your business? This is what PESTEL Analysis shows us, as it highlights the external factors or influences that will affect insVtitutions and companies in the future.


In this article, we explain the advantages and disadvantages of this analysis, mentioning the steps for preparing it, the time of the procedure, and how to use it. What is PESTEL Analysis? PESTEL analysis is a business tool that allows phone number database organizations to detect the external elements and factors that affect the business in the long term, while clarifying how these elements work. The word PESTEL is represented by six factors: economic, political, social, legal, technological and environmental factors. The results of the analysis are then used as an input for some other business management tools, such as: SWOT analysis and SOAR analysis, in order to assess the risks and know the threats expected to occur, and develop plans to avoid or reduce these risks.

   


What are the advantages and disadvantages of PESTEL analysis? The PESTEL model includes some advantages and disadvantages which can be explained in the following points: Advantages of PESTEL analysis Predicting and warning of potential threats as well as potential opportunities. It urges companies to give a holistic view of the external environment in which they operate. Helps organizations understand new trends. Disadvantages of PESTEL analysis Some researchers believe that this model includes a simple list that is not sufficient or comprehensive. This model is limited to analyzing and evaluating the external environment. When should a PESTLE analysis be performed? Organizations resort to the PESTLE model when analyzing the external factors behind business results in order to evaluate, organize and monitor them. PESTLE analysis also contributes to providing a wealth of data and information related to setting strategic plan.