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Videos are confirmed as a great must for successful brands In every company there is a great story to tell. There are experiences, there are success stories, stories, numbers. What better way to tell all this than through storytelling ? It is the main technique that has been handed down to us to communicate knowledge and experiences to the world and, today, it is an art that we have learned to exploit to reach the hearts of our customers. We have moved from words to images, capable of insinuating themselves into our minds and remaining imprinted in our memory. Until the day when, with the progress of technology, online became the new frontier of communication and videos , the essential future of digital strategies . THE IMPORTANCE OF VIDEOS IN NUMBERS An important American research company, Forrester Research, declared this a one minute video has the same communicative effectiveness as approximately . million words. A figure also confirmed by the Cisco Visual Networking Index which for predicted of internet traffic generated by video consumption.

An exaggeration Probably not, given that today multimedia contents videos and photos are the photo editing servies most clicked and shared on social media. It may be for this reason that most companies and advertisers have decided to shift their budgets from television to digital videos. WHY DO WE LIKE VIDEOS SO MUCH? From seconds to a few minutes, video can captivate audiences online, making the story emotionally captivating and even more emotional, said Dave Kerpen , CEO of Likeable. This is exactly the point. The interest of companies today is to tell their story, to lose the opaque and monolithic aspect of the corporate world to reach the hearts of their audience more easily and directly.



The key word is to play on emotions . Informing yes, but only if I can convey information that remains imprinted in the minds of the listener, capture attention, endear the public so that the story continues to be shared. VIDEO STORYTELLING THE EXAMPLES THAT HAVE ACHIEVED THE OBJECTIVE IKEA conveying the sense of home It is perhaps one of the main brands that from the beginning has used the story to speak to its audience and help them furnish their home at minimal costs. But how to convey the concept that Ikea is not just a temporary solution, but the choice to make that can last over time.