Advantages of Google Ads Intent-based targeting Google Ads allows businesses to target users based on their search intent meaning businesses can reach users who are actively searching for products or services similar to their own. High Intent to Buy Users who click on Google Ads are often ready to make a purchase or take an action making Google Ads an effective platform for driving conversions and sales.
Broad reach Google Ads reaches a huge audience of over . billion searches per day making it an effective platform for businesses of all sizes to reach potential customers. Disadvantages of Google Ads High competition. Depending on the industry and keywords your ad is mobile app designs service targeting Google Ads can be very competitive making it difficult for smaller businesses to compete with larger competitors.
High cost The cost per click in Google Ads can be high especially for competitive keywords making it difficult for companies with smaller budgets to run effective campaigns. Ads on Facebook Facebook Ads is a platform for placing ads on Facebook and Instagram. Facebook Ads allows businesses to target users based on demographics interests and behaviors making it an effective platform for reaching specific target audiences.