|
Prior to this new feature it was only possible to connect website visit information to existing organizations and transactions and add this detailed website visitor information as a featured note in . Imagine a salesperson responsible for selling consulting solutions to small and medium-sized enterprises in the U.S. information and communications technology industry. Have a lead generation team of marketers who create acquisition-focused landing pages to encourage prospects to visit the website thereby spending their marketing budget on different channels. Companies in relevant SMB industries target potential customers who visit these landing pages, but only 100 of those visitors respond to a call-to-action on these pages, such as filling out an email form or responding to a triggered chatbot conversation, thereby becoming a real lead. It would be extremely helpful to say that it would be helpful to know that three different individuals at the target company have visited the landing page and other content on the website despite not filling out the form.
Yet a salesperson focused on hitting sales goals is unlikely to use the tools that generate this online information or even have the time to dig around the web to discover more information. How to automate your lead generation process. Salespeople can define Email Marketing List a filter that will qualify a web visitor if they are a potential lead and are from a company that could become a customer. The relevant context and information will then be automatically extracted into this. This is consistent with what has been done. activities are consistent. Created in the sales team's pipeline. You can improve customer acquisition through this feature. This feature discovers new leads by automatically populating your sales funnel based on the preferences you use to qualify leads.
Create upsell opportunities Upsells and/or follow-ups are automatically sent to you if there are no scheduled follow-ups in the pipeline. Automation feature walkthrough To take full advantage of the feature you first need to use filters to define the types of website visitors you are interested in. Such as companies from the geographic area you are responsible for and areas you may enter in the future. If an employee of one of these companies visits your website and views one of your key pages such as your pricing and or contact pages then the sales staff will definitely be interested in it. Next define whether you want to create organizational transactions or activities in the pipeline.
|
|