What do your users need most now? What has excited you in the past?

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These should be able to do one thing above all: captivate the user and create lasting, positive memories. Not only has general internet usage increased, but also the daily usage time ( ARD ZDF online study 2021 ). ard_zdf_onlinestudie2021_usage_duration_daeglich Content Experience Goals The main goal? Clearly delight the user! But what are the ways that actually lead to user enthusiasm? What excites your target group? Is it the representation? The content? Here is a list: Troubleshooting To use Entertainment information Brand perception Positive image individuality interaction Through good content management , you can also develop strategies such as how you can recycle texts for social media .


The data from social channels can help optimize content UX. Much more Phone Number than just content marketing An experience can also include a portion of thrills. Metaphorically speaking, this is exactly what the content experience is all about. There is always a little bit more added than with content marketing and that is exactly what creates the experience. The channels on which the experience is experienced can be different. For example, your own website or on social media. Try to bring your content to life with compelling stories or videos. When embedding the content format, pay attention to which emotions you want to arouse in users. At the beginning of the buyer's journey , content that inspires authority and security should be presented . With a suitable target group definition , you should be able to reach your target group as quickly as possible.





Ticks: Be empathetic and try to empathize with the target person.  Create a structured user environment, offer a coherent structure and routing and encourage interaction. Awaken emotions through figurative language and thus simplify the entire content. Also, treat the content like a new product that needs to be nurtured, maintained and optimized before it is released to the public. New call to action A user experience through your content Who doesn't like to talk about a great experience and bring new customers to your company?