What is a brand platform: how to create a unique image of a company

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What is a brand platform, what purposes does it serve and how to create it step by step - experts from the reputation agency Topface Media explained .
What is a brand platform and why does a business need it?
A brand platform is a comprehensive marketing document that contains complete information about the brand's identity, its semantic concept and positioning, and its communication strategy. At the same time, some of the principles enshrined in it do not claim to be immutable. The document is conceived as a living visual tool that can be used in the moment, every day. The platform can be revised, supplemented, and transformed along with the brand's development. It is used to promote and form a strong brand image. Such a document is needed not only by large businesses, but also by startups. It helps them form and control the directions of project development.

A brand platform is an important part of branding development, building relationships with the target audience. This is the basis from which you can push off to form an image from scratch and to which you can return in times of crisis when making decisions on controversial issues.
In the modern world, many companies understand social media marketing service the value of a brand platform. This document helps to form the essence of the brand, find and reveal its individuality to consumers in accordance with all market trends. Investing in the creation of a brand platform is useful if the company is rebranding, entering a new market or launching a new service
Roman Feshchenko
Anna Kokareva
Lead Media Planner at Topface Media
Benefits of a Brand Platform for Business



One of the key principles that distinguishes a company in the eyes of its audience is consistency and uniformity in communication. And a brand platform helps achieve this. It describes the brand’s identity, its positioning, its main ideas, and how the brand communicates them. Employees and managers can rely on the document when communicating with clients, making decisions, and choosing a way to achieve goals.
2
Helps to differentiate from competitors
A strong brand platform is the foundation of its uniqueness. Consumers prefer brands that evoke a noticeable emotional response. The platform will help define strategies for competitive differentiation and choose an unconventional approach that works for a specific target audience.
3
Improves teamwork
A brand platform defines how brand information should be communicated and is useful for streamlining internal processes. It gives the team a common understanding of the brand, helps align marketing efforts, and ensures that everyone is working toward the same goals.

External partners will also gain clarity on how the brand should be perceived.
4
Supports the business development process
Based on the created platform, it is easy to develop a marketing strategy for scaling, using a certain set of tools. Thus, a consistent brand is resistant to various factors: market fluctuations, geographic factors and technological innovations. The product or service will always be in demand by customers, regardless of external circumstances.